Call 250-388-3733
 |
 |
 |
 |
| The Outdoor Advantage Billboards offer significant advantages over other kinds of advertising through their relatively low cost per ad impression (measured by cost per thousand or CPM), providing greater frequency of exposure and geographic targeting. Low CPM Billboards allow you to reach your target market at a very low relative cost per ad impression. Provincal Highway Vehicle Counts* confirm the following number of viewers for your ads in the following areas: Victoria 99,960 viewers per day Duncan (Dougan's Lake) 68,200 viewers per day Duncan 74,300 viewers per day Nanaimo (Ivy Green) 74,300 viewers per day Nanaimo (Nanoose Bay) 64,800 viewers per day Compare your cost per thousand viewers per day as provided by a billboard versus other forms of media. Radio Advertising: approximate cost $2,000.00 for a ten day run with approx. about 30 spots at 30 seconds each. Television: approximate cost $3,500.00 per week week for about 20 spots at 15 seconds each. Newspaper, Magazines: approximate cost $300.00 each insertion. Production costs for the ad creative are added to the cost to run the ads. Frequency There is no remote control to turn off a billboard. Commuters and local travellers may pass your billboard over and over again over the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so. Geographic Targeting With billboard advertising, you control who views your ad since you control where it will be placed. Television and Magazines don't offer the same effective geographic targeting. *1995 Provincial Highway Vehicle Counts - average vehicle traffic, based on 1.6 passengers per vehicle |
|||